"Design is a methodology for solving problems. It is a tool for creating a harmonious life and can be integrated into your life to build an emotional connection between design and people." - Pong Chen

Career Highlights:
An Branding, Taipei, Taiwan (09/2012 - 08/2014)
Designer
Responsible for creative ideation and proposals for commercial brands and advertising projects, project communication, and integration management.
Planning graphic design, product packaging, and image output operations.
Planning exhibition designs and arranging displays at event venues.
Supervising construction sites and operating peripheral equipment functions.
Collaborating with marketing departments to ensure overall coordination.

ORIENTEA ENTERPRISE CO., LTD. , Taipei, Taiwan (10/2014 - 04/2024)
Fragrance Brand Art Designer/Senior Skincare Brand Art Designer
Responsible for creative ideation and proposals for projects, project communication, and integration management.
Planning graphic design, product packaging, and image output operations, including related derivative promotional materials.
Planning event designs, event flow, and arranging displays at event venues.
Supervising construction sites, operating peripheral equipment functions, and maintaining on-site displays.
Collaborating with marketing, public relations, and beauty education departments to ensure overall coordination.
Designing and optimizing design elements of the company's website.
Planning brand department store counters, product displays, and image maintenance.

Espace Beauté
Counter renovations
Secondary line display & skincare activities
Christmas new product launch press conferences
British Month - new product launch press conferences/media tea parties
Mitsui counter displays
A8 new counter entry
New product launch press conferences
Opening press conferences
KA X SG joint spring/summer new product launch
AA Radiance new product launch media tea parties
Brand window displays
Mind & Rose media tea parties
AA annual gift box new product launches
Humble House & Éclat Hotel window displays
Counter atmosphere displays, graphic design, & social media layout design (in line with department store schedules and new product launches)

Chico Restaurant
Opening press conferences and related production materials
Chico Restaurant / DM, MENU, POP (new dish launches and annual holidays)

THREE
S/S, A/W new product launches
BALANCING press conferences
Taichung second venue
5ENSES new product launches
SUMMER MAKEUP new product launches
NEW BASE MAKEUP new product launches
Holiday new product launches
AIMING & BALANCING new product launches
Temporary counter at the Dome
Ultimate rejuvenation series new product launches
Zhongli SOGO Earth Month DP
Essential oil light perfume new product launches
Honey Tea summer tour
Floral series new product launches
Core series department store experience activities
Core series new product launches
Mother’s Day skincare display arrangements
Press conferences & new product displays, graphic design, & social media layout design (in line with department store schedules and new product launches)

Other Brands Served
Unilever / Hair products media luncheon
LUX / Revitalizing press conference
ELCA / SMI kick off breakfast event, annual event, corporate annual presentation
KIEHL’S / Main product display design
MAC / all about orange press conference, Indulge banquet, VIVA GLAM event
CITI / TAIPEI XMAS CITI
AIRMATE / Brand peripheral image, electrical appliance trade show
DULUX / Nordic color version design
POND’S / Deep cleansing eye and lip makeup remover press conference
LA MER / OCEAN online launch event
W Taipei / HEAT WAVE event
HEARTS ON FIRE BARRE / Ultimate shine press conference
KIEHL’S / Main product display design