Alvin Chen has extensive experience in the FMCG, brand & marketing and retail industry, specializing in integrated marketing strategies. His passion for brand retail has driven successful market launches and growth for various brands.

Career Highlights:
SHINKONG MITSUKOSHI DEPARTMENT STORE CO., LTD., Taipei, Taiwan (04/2011 - 03/2015)
Team Leader
managed in-house F&B sections, chief coordinator responsible for the annual Hokkaido Japan Exhibition. also elevate C-level international luxury store to an A-level store.

JUT LIVING DEVELOPMENT CO.,LTD, Taipei, Taiwan (03/2015 - 06/2016)
Brand Operations Director
Responsible for expansion, renovation of store and distribution channels, event hosting and cross collaboration.

AUSTIN.W Designer Women's Clothing, Taipei, Taiwan (06/2016 - 06/2017)
Brand Manager
expanded the brand to a counter department store, successfully expanded distributor channels, and secured partnerships with major e-commerce platforms, organized dynamic fashion shows, significantly enhancing brand awareness and creating new collaboration opportunities.

TUNG-FANG-MEI ENTERPRISE CO., LTD.-KANEBO, Taipei, Taiwan (06/2017 - 12/2018)
Business Planning Supervisor
Planned and executed various marketing activities, including events, product promotions, and public relations initiatives. also managed product forecasting, supply chain production, sales analysis, and market research for store expansions. Additionally, supported new business ventures, established marketing systems.

ORIENTEA ENTERPRISE CO., LTD. Taipei, Taiwan (01/2019 - 01/2022)
Business Manager
Responsible for developing and implementing channel strategies and operational systems to enhance business performance. Successfully led the team into tier 1 department store in retail market, organized multiple pop-up events, and store expanded, achieving a 52% annual growth. Planned and executed comprehensive marketing strategies, including promotions and cross-industry collaborations.

ZOA INTERNATIONAL CO., LTD., Taipei, Taiwan (09/2022 - 08/2023)
Chief Marketing Officer
Effectively introduced brands to major FMCG platforms such as Watsons & Cosmed, securing placement in 500 stores across Taiwan. orchestrated exhibition in Korea, achieving over a million in sales over three days with creative promotions strategy.